1 PENGARUH ATRIBUT PRODUK DAN MOTIF BELANJA ...



Added: 2018-04-04 00:29:27 | Views: 0 | Download

This research is meant to find out that product attribute, hedonic motive, and utilitarian motive have influence to the customer loyalty at Karita Surabaya. The sample collection technique applies accidental sampling and 100 respondents have been selected as samples. The data analysis has been done by using multiple ...

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